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How to rise above 97% of your competition by thinking bigger
How do you do this? A recent example is a San Miguel ‘rich list’ advert I saw at the cinema the other night. It never mentions the product. Rather it asks, What does it mean to be rich? Imagine you could find it in a moment. In an encounter…
The whole advert revolves around this question, not beer.
On the site, also branded with the rich list campaign slogan, you will find 60-second films. Each tells a story about people across the world with exciting lifestyles or professions talking about what he or she does.
San Miguel: Exploring the world since 1890.
An exceptional campaign will associate people’s hopes, dreams, aspirations and emotions to create a shared narrative between this and the product.
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