View My Work
Below is a selection of projects I have undertaken.
Development & promotion of education resources
Some of the organisations using our resources
Starting from scratch, I developed a a series of videos that I sold to over 3000 schools, Ofsted, Cambridge University and many more.
As an A-Level media studies teacher, I saw how useful it was to watch others teach, but knew the difficulties and limitations of observing colleagues.
Having identified the need, I research the subject and set about filming real teachers in real classrooms. I quickly discovered that just having a product and shopping cart was not enough, I needed to proactively promote the resources to schools.
This is where my marketing journey began, and I quickly learned how to use email to effectively sell to schools and other organisations. Additionally, I created a YouTube channel with 5 minutes previews of each of our videos, which has accumulated over 1.5 million views to date and is a great traffic source for the streaming and e-commerce websites we created.
North Cambridge Community Partnership
Charity branding and communications
The North Cambridge Community Partnership is funded by the Cambridge City Council and represents over 12,000 local households in North Cambridge. As a new organisations created through a merger, the charity needed a fresh image that reflected the organisations community focus and values.
Anyone who knows me is familiar with my passion for charity and fundraising, and this was a great opportunity for me to make a real difference for the most deprived ward in Cambridge. As well as helping with the launch, I actively represent the charity as chair, speaking on radio and to newspapers about the organisation.
Latest radio interview
Families Learning Together
Development and Launch of an online Maths learning platform
This ambitious Maths project involved filming over 350 videos, creating email campaigns, print advertising, and content for social media.
I worked with three consultants who created the framework for this resource that allows parents to support their children’s learning at home, in guided activities that the school assigns.
I filmed 350 clips which included practical Maths activities with children, presenters against green screen, and simple animation.
I used the branding to create email templates. Together with the consultants, we wrote copy and I sent this to a database of 35,000 UK schools resulting in hundreds of signups.
Set up of branded Facebook and Twitter channels plus the creation of graphics and video content to drive traffic to the website.
Pension Claims – G. Vaughan Financial Services
Promoting financial advisor services
I created a sales funnel for this independent financial advisor that resulted in claims of £773,959 over a 13 month period.
I achieved these results by identifying the audiences most likely to be in need of Greg’s services, then creating a website that focused on the key services and concerns they had.
Firstly, after carefully researching the subject and taking the time to understand it, I wrote the website copy in plain English to maximise conversion. Secondly, I included a video to simply explain the complex world of financial mis-selling in a way that visitors could relate to, and finally, included a quick test to allow them to quickly see if they might be affected.
With this in place, I created targeted campaigns that led to a consistent stream of high quality leads and a dramatic increase in turnover.
Advertising, promotion and key feature videos
The CEO of Alert Disaster Control knows big scale. He explained that if an oil fire broke out in Kuwait, they would charter a Russian Antonov 124 cargo plane, pack it full of the latest firefighting equipment, and fly from their base in Singapore to tackle the blaze.
The software they sell, iResponse, simulates the impact of major disaster scenarios, and allows oil and gas companies to predict, prepare for, and respond to these events. I created a 60 second advert as proof of concept, and was then contracted to create a longer promotional video and 12 product feature videos. These videos are used to sell the software to major global companies.
Video was my first love, and today remains my passion. It is lucky for me that video has become the most popular and effective ways of marketing, communicating ideas and driving site traffic. Research shows that in 2019, 80% of global Internet consumption is video content, and according to a Renderforest survey, 78% of companies that use video got more traffic to their website as well as increasing visitor time on site. I have produced videos for a wide number of clients including the BBC and Cambridge University, and also successfully produced and sold video based training to thousands of UK and global clients.
In 2019, 93% of users consider video creation a priority, and research shows that video has one of the highest returns on investment of any marketing spend. This selection of videos shows some projects that had a big impact, both on my personal development, and in terms of the successes they brought.
Curvy: Startup Amazon company
This video was for an ambitious couple who created a business selling wooden ‘Curvy Boards’ via Amazon in order to achieve their dream of financial freedom. They needed product shots and a video, all on a tight budget.
This advert and product photos were all achieved in one shoot, and I wrote the script to highlight the multi-functionality of the Curvy Board by showing it in action. The video and photos are used on the company website and on Amazon.
By using video, photos and online marketing and FBA (Fulfilment by Amazon), the couple are on a fast track to realising their dreams.
Hinchingbrook Hospital: Video to support PR campaign
As part of the hospital’s ‘Compassionate Care’ campaign, I planned a series of videos to show how staff went beyond the call of duty to provide excellent patient care.
The videos were shown in the waiting areas and formed a key part of the Patient First campaign.
My idea was to enable patients to get to know staff before they even met them, making them feel safe and welcome in an unfamiliar environment. I worked together with two cameramen to film key staff in front of a green screen to include branding elements, and cutaway shots to show them interacting with patients.
Integrated Resources website video
This is a promotional video created for an HR consultancy firm. I worked closely with the team to craft a message that embodied the ’boutique’ nature of the business and the close relationships they have formed with their clients.