by Andrej Dethlefsen | Feb 28, 2019 | Marketing
How to rise above 97% of your competition by thinking bigger By describing what you offer, or what you do, you are in direct competition with every company in your field. There is a way to elevate yourself above the rest and create your own narrative that appeals to a...
by Andrej Dethlefsen | Feb 26, 2019 | Education
Linking to prior knowledge: the benefits to learning Learning is something we do from the day we are born. It is a natural process, but how well we absorb that new information in the classroom, training session or even online is down to the quality of instruction. Why...
by Andrej Dethlefsen | Feb 26, 2019 | Marketing
The risks of an unsecure website With GDPR in place, having a secure website is more important than ever, and risking a security breach can result in fines so hefty that it can literally kill your business overnight. Fines can be up to 20 million Euros or 4 percent of...
by Andrej Dethlefsen | Feb 26, 2019 | Marketing
Why the drumming gorilla ad was a huge success for Cadbury? Here are some of the reasons I think it worked so well. 1: Unexpectedness Most people expect brands to prominently display their logo, and make what they are selling front and centre. Cadbury’s did...
by Andrej Dethlefsen | Feb 26, 2019 | Education
How do you really find out about the quality of teaching and learning? Answer: Design a common language for exploring teaching and learning, and then use it together Hold a staff meeting and ask your teachers: If you were to talk with a teacher who you were going to...
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