by Andrej Dethlefsen | Mar 23, 2019 | Marketing
5 things all website visitors want answers to within 10 seconds Before all else, there are questions that every website visitor will ask, and that you need to address, regardless of what you are offering. You have a short amount of time (about 10 seconds) to capture...
by Andrej Dethlefsen | Mar 10, 2019 | Marketing, Video Production
5 reasons why you want to subtitle all of your YouTube videos All of us know that the most popular search engine in the world is Google. What few of us know is that the second largest search engine is not Bing or Yahoo. It is YouTube. Given the fact that Google owns...
by Andrej Dethlefsen | Feb 28, 2019 | Marketing
How to rise above 97% of your competition by thinking bigger By describing what you offer, or what you do, you are in direct competition with every company in your field. There is a way to elevate yourself above the rest and create your own narrative that appeals to a...
by Andrej Dethlefsen | Feb 26, 2019 | Marketing
The risks of an unsecure website With GDPR in place, having a secure website is more important than ever, and risking a security breach can result in fines so hefty that it can literally kill your business overnight. Fines can be up to 20 million Euros or 4 percent of...
by Andrej Dethlefsen | Feb 26, 2019 | Marketing
Why the drumming gorilla ad was a huge success for Cadbury? Here are some of the reasons I think it worked so well. 1: Unexpectedness Most people expect brands to prominently display their logo, and make what they are selling front and centre. Cadbury’s did...
by Andrej Dethlefsen | Feb 22, 2019 | Marketing
5 ways to increase your website traffic and conversions 1: Get more visitors Sounds rather obvious, but I have met many people who complain that their site does very little for the business, without addressing why that is. The fact is, your site can be the most...
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