by Andrej Dethlefsen | Feb 28, 2019 | Marketing
How to rise above 97% of your competition by thinking bigger By describing what you offer, or what you do, you are in direct competition with every company in your field. There is a way to elevate yourself above the rest and create your own narrative that appeals to a...
by Andrej Dethlefsen | Feb 26, 2019 | Marketing
The risks of an unsecure website With GDPR in place, having a secure website is more important than ever, and risking a security breach can result in fines so hefty that it can literally kill your business overnight. Fines can be up to 20 million Euros or 4 percent of...
by Andrej Dethlefsen | Feb 26, 2019 | Marketing
Why the drumming gorilla ad was a huge success for Cadbury? Here are some of the reasons I think it worked so well. 1: Unexpectedness Most people expect brands to prominently display their logo, and make what they are selling front and centre. Cadbury’s did...
by Andrej Dethlefsen | Feb 22, 2019 | Marketing
5 ways to increase your website traffic and conversions 1: Get more visitors Sounds rather obvious, but I have met many people who complain that their site does very little for the business, without addressing why that is. The fact is, your site can be the most...
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